UI/UX • Web Design • Branding • E-Commerce
Sweeter is a mock-up e-commerce company, selling an assortment of candy and chocolate. Unique to the candy market, there are no other high-quality designed ecommerce candy websites that cater to the same target audience.
When creating the logo, a lot of thought was put into the overall impression and feel of the imagery. A playful and colorful pictorial of a candy gummy bear with a bite taken out of the bottom was chosen, to evoke hunger from the user, and to create a feeling of joy and excitement. A bold decorative font was chosen for the name of the company to add to the feel of playfulness.
The design inspiration that was chosen comes from very colourful and high-contrast website designs. The product list cards took specific inspiration from a very simplistic, minimalistic, and joyful design style. The goal of the site is to use a bright colour palette to create a memorably eye-catching and fun shopping experience for users. Bright buttons and cards, colourful background imagery and the fun decorative font headers all tie together to achieve the website goal.