Project Scope
UI/UX • Web Design • Branding • E-Commerce
Sweeter is a mock-up e-commerce company, selling an assortment of candy and chocolate. Unique to the candy market, there are no other high-quality designed ecommerce candy websites that cater to the same target audience.
Logo Design
When creating the logo, a lot of thought was put into the overall impression and feel of the imagery. A playful and colorful pictorial of a candy gummy bear with a bite taken out of the bottom was chosen, to evoke hunger from the user, and to create a feeling of joy and excitement. A bold decorative font was chosen for the name of the company to add to the feel of playfulness.
Website Planning
The design inspiration that was chosen comes from very colourful and high-contrast website designs. The product list cards took specific inspiration from a very simplistic, minimalistic, and joyful design style. The goal of the site is to use a bright colour palette to create a memorably eye-catching and fun shopping experience for users. Bright buttons and cards, colourful background imagery and the fun decorative font headers all tie together to achieve the website goal.
Design Concepts
