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GEMOLOGY

PROJECT TYPE /

UI/UX, WEB DESIGN, BRANDING, E-COMMERCE

Gemology is a mock-up e-commerce company, specializing in a variety of gemstones and healing crystals. Drawing inspiration from popular retailers like Aritzia and Anthropology, Gemology aims to embody a modern, natural, and whimsical aesthetic.

The choice of colour palette draws inspiration from the natural hues of gems and crystals that would be featured on the website. The aesthetic direction includes using actual photographs of crystal textures to give the brand an organic and genuine feel.

Effortlessly setting itself apart from the rest, Gemology brings a unique blend of luxury and playfulness to a product used for centuries.

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